The holiday season is fast approaching, with shoppers already gearing up for their festive purchases. To help our valued sellers at Growth Grid Agency maximize their holiday sales on Walmart.com, we’ve compiled a comprehensive 10-step guide for summer preparation.
1. Optimize Your Listings
With competition intensifying during the holidays, compelling product listings are crucial. Review your listings and leverage Walmart’s Listing Quality score to identify areas for improvement. Ensure your product titles, descriptions, and images are engaging and informative.
2. Enhance Your Catalog
Offer the products shoppers desire by expanding your catalog with in-demand items. Utilize Walmart’s Assortment Growth dashboard and Assortment Explorer to identify trending products and categories with high search volume and sales potential.
3. Drive Traffic to Your Listings
Maximize your visibility and reach a wider audience through strategic advertising. Utilize Walmart Connect’s Sponsored Search to target customers across Walmart’s website, app, and third-party platforms. Leverage Seller Center’s search engine marketing (SEM) tool to promote your listings through Google Shopping Ads.
4. Automate for Efficiency
Save valuable time and optimize your listings with GenAI content suggestions. Implement AI-generated recommendations for product titles, descriptions, and key features to enhance SEO performance, improve listing quality, and boost search rankings.
5. Offer Competitive Pricing
Price-conscious holiday shoppers are seeking the best deals. Optimize your pricing strategy with Walmart’s Repricer tool. Set pricing rules and thresholds to automatically adjust prices based on competitor offerings and market dynamics.
6. Participate in Deals
Create a sense of urgency and attract deal-seeking shoppers by participating in Walmart’s Deals program. Offer limited-time promotions, including Flash Deals, Seasonal Events, and Holiday Events, to drive conversions and boost sales.
7. Enhance Your Shipping Strategy
Meet the increased demand for fast shipping during the holidays by optimizing your fulfillment and shipping processes. Utilize Walmart Fulfillment Services (WFS) for seamless order fulfillment or streamline your self-fulfilled shipping with shipping templates and discounted shipping labels through Ship with Walmart.
8. Streamline Returns
Provide a hassle-free return experience to enhance customer satisfaction. Leverage Walmart’s Enhanced Returns program to offer free in-store and online returns, along with flexible options like Keep it, Partial Keep it, and Replacement.
9. Seize Growth Opportunities
Secure the necessary funding to support your holiday operations. Explore Walmart Marketplace Capital offerings and third-party financing options to access working capital for inventory, fulfillment, and marketing initiatives.
10. Become a Pro Seller
Elevate your brand reputation and gain a competitive edge by becoming a Walmart Pro Seller. Earn a Pro Seller badge to showcase your commitment to excellent customer service and gain priority placement in search results.
By following these 10 steps, Growth Grid Agency sellers can effectively prepare for the holiday season and maximize their sales potential on Walmart.com. Start implementing these strategies today to ensure a successful and profitable holiday season.
